While reading a blog post from a site I regularly enjoy, I stumbled across some interesting data surrounding the impact of packaging–specifically packaging of shipped items purchased online–and how that’s becoming so important to the consumer. I won’t repeat the information because I don’t steal content (you can read it yourself here), but I will post the chart containing the information I found interesting. Hope you do, too.
So while this “shipping packaging” may not have any initial influence over the purchase of the product, I bet it has an influence on repeat purchase intent….
Thanks for sharing, Ashley. Hard-to-open packaging is so incredibly frustrating. I wonder how commonly people choose not to repeat a given purchase based on the ease of package opening (which the data above indicates is the most important of the issues in regards to overall shopping experience.
Posted by Joshua Cole | December 29, 2012, 6:28 pm