Starbucks amazes me. The company has some majorly brilliant marketing minds, in my opinion. And they’ve long since had extremely strong branding for both their company and the products it creates (I’m not a fan of their recently updated logo, though).
One of Starbuck’s newest products enters the “energy drink” space with its Refreshers collection. And while it is, of course, trying to capitalize on this trend they’re also appealing to those consumers who are a little on the health-conscious side.
“With real fruit juice, B vitamins, ginseng, antioxidants from vitamin C and only 60 calories per can, it’s a pick-me-up you can feel good about.”
The collection consists of three types of packages:
- Handcrafted Beverages
- Sparkling Beverages
- Instant Beverages
I enjoy the look and feel of each of these, but the one I recently ran across while picking up some essentials from CVS is the sparkling beverage. Specifically, the strawberry lemonade.
I like the clean, bright, appealing presence of the package. Of course, with this one being strawberry flavor there’s a tie-in not only with the coloring on the can but a hint of strawberry (the accompanying raspberry pomegranate and orange melon adopt the same look). I also really like how the healthy components are called out, as well as the calorie count. (Hey…these aren’t necessarily things I look for personally, but I know many people do so it’s important to feature.)
Now, as it relates to the taste (i.e., product delivery), I’m honestly still up-in-the-air about that. The drink is fairly good and definitely refreshing; however, there is a “diet-y” taste to it I’m not quite keen on. I’m willing to give it another try, or perhaps one of the other flavors.
Have you tried any of the new Refreshers product? I’d love to get your opinion. If you haven’t you can find out more about more by visiting the Starbucks website.