Breezing through the store not too long ago, heading out on vacation ironically, I flew past this end-cap of Eppo’s Sangria, and the bold, flavorful colors immediately caught my attention. I simply had to stop and take a few pictures of the beautiful display.
Granted, the display is/was nothing special, neither is the packaging of the product, per say, but the colors and fun attitude of the product attracted me. Plus, it’s Sangria – that doesn’t hurt!
I’m not sure why but the look and feel of everything associated with this product makes me think of South America. Brazil. But, in fact, it’s born-and-bred here in the United States: California:
“We have taken great care in selecting superior ingredients – wines from Mendocino County, a part of California¹s North Coast wine growing region, and organic fruit juices. The real fruits help create the refreshing taste that is key to a good sangria, and ours includes pomegranate, blueberry, Mediterranean blood orange and açai.”
One thing I really appreciate is the consistent experience the consumer gets, from product to online (yes, as you’ve probably noted before I do my research). The feel from the store to the website is very similar, and that’s a good thing:
I get the all-around good sense that a fun time will be had by all partaking in this product!
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