Packaging Needs to Stand Out Among the Others

“Somebody goes to a store and there’s only, you know, three brands of hot dogs, they only have three choices to make. They go to a store and there’s 100 brands of hot dogs … now they start getting into the color of the packaging.”

Don Ohlmeyer

It’s so vital for a brand to stand out among its competitors, and differentiate what it has to offer consumers. Otherwise any number of brands and their products will get lost….

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