A Package Should Sing Its Brand’s Praises

“We have created our new packaging to make a stronger connection with our cherry flavor and to stake out our claim as the original cherry-flavored soda.”

Mark Ritchie, President of Carolina Beverage Corp. (Cheerwine)

In order to be a strong identifier among market competitors, a brand’s package should immediately convey its value proposition. Be proud of what’s unique and different from the other folks!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s