A Package Should Sing Its Brand’s Praises

“We have created our new packaging to make a stronger connection with our cherry flavor and to stake out our claim as the original cherry-flavored soda.”

Mark Ritchie, President of Carolina Beverage Corp. (Cheerwine)

In order to be a strong identifier among market competitors, a brand’s package should immediately convey its value proposition. Be proud of what’s unique and different from the other folks!


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