A friend of mine recently introduced me to Basin White, a company specializing in luxury bath and body care. Now, this isn’t the type of product or store I would normally seek out on my own, but I was along for the ride this particular day.
The location we visited was at Disney’s Grand Floridian Resort & Spa, at Walt Disney World. Pretty fancy, and certainly a spot in perfect alignment with what Basin White offers consumers. What caught my attention (and wallet) were the products for men, in particular the Black Oak Shave Cream.
Here are a few things I really like about the packaging of this men’s shaving cream:
- It’s clean. Pretty plain and simple, no frills. The black and “white” casing, streamlined design and non-fancy font entice the consumer to look at it without screaming “look at me!”. Rather fitting, don’t you think, since this product’s job is to clean the face of hair?
- It’s masculine. At least, I think so. Most of what’s mentioned above contributes to that. Again, shaving one’s face is a pretty masculine exercise (keep your mouth shut!).
- It’s clever. Face Friendly. Well, of course I would hope so, but it’s a fun little touch on Basin White’s behalf. I’m all for clever, cheeky copy.
By the way, this isn’t specifically packaging-related, but this stuff smells amazing! After first use at home, I truly felt like I had a friendlier face.
If you’re already a Fan of Basin White or would like to follow them online, check out these places (candidly–and quite disappointingly–they are not active in Social Media):