The way a product or consumer good is presented is an essential part of a product or company’s relationship with their customers. It can honestly be a make-or-break piece of the long-term loyalty a purchaser chooses to bestow upon a company. One of the main touchpoints is, of course, the product’s or service’s packaging. You shouldn’t judge a book by its cover but it sure might help you decide if you want to read it. Haven’t you made a purchase before simply because of how the packaging made you feel?

Here I’ll identify, recognize, and talk about brands I think are doing a great job of packaging their goods. Images are original and taken by me as I see them. Feel free to chime in with your own thoughts!

I’m a marketer with over 10 years’ experience in the digital marketing space, and have primarily worked for companies that have strong brand recognition and loyalty on a global scale. The thoughts and opinions expressed here are my own, although from time-to-time I may accept sponsored content (where it’s a relevant fit).

You may be interested to know I maintain a photo blog at AshleyKEdwards.tumblr.com, as well as manage and contribute content to a blog I co-Founded at PulseofCentralFlorida.com. Feel free to check them out! In addition, I also guest post on several industry sites from time-to-time, as well as niche blogs about music, entertainment, etc.

Recent articles:

If you have post suggestion or are with a brand and would like me to review your package, feel free to drop me an email at itsallinthepackage@mail.com and we’ll discuss it. I look forward to hearing from you!

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